About Growfinch

What Growfinch is

Growfinch is a social publishing console for people who post for more than one business: agencies with many clients, and owners of several businesses. Each business in a workspace has its own connected accounts, publishing policy, queues, approvals and results, and its data is kept apart from the others’. For each business you decide whether posts wait for a person’s approval or publish automatically within rules you set.

Who makes Growfinch

Growfinch was founded by Sachin Anand. Sachin Anand has founded and scaled several startup businesses across different industries. LinkedIn

Growfinch is run by Mendios Technologies (WebMobi). The privacy notice and the terms of service name it as the operator. Its first business is GeoThen, a daily geography game also made by Mendios Technologies (WebMobi): Growfinch publishes GeoThen’s social posts.

What is built

What works today, in early access:

• Several businesses in one workspace, each with its own connected accounts, publishing policy, queues, approvals and results, kept apart in the database by row-level security.
• For each business, approval by a person or automatic publishing within rules you set. Where approval is required, no API key, MCP client, scheduled job or AI agent can schedule a post.
• Publishing through each platform’s official API: YouTube (Shorts), Instagram (Reels and images, professional accounts) and X (posts with media and a first reply). LinkedIn posts as a member come next.
• Weekly timetables (queues) per business: posts go in without a time and take the next free slot.
• Retries for a failed post, then an exception with the fix; “needs reauthorization” and Reconnect for an expired connection.
• Views, likes and comments for each published post (and shares where the platform gives them), read once a day from YouTube, Instagram and X.
• A REST API and an MCP server for AI assistants (21 tools, approval always refused), with keys scoped per business and signed webhooks.
• A kill switch that stops every external effect, and a record of who approved, changed or published what.
• Access tokens encrypted (AES-256-GCM) and never shown.
• No ads, and no analytics or advertising cookies.

How approval works: the approval workflow.

What is planned

Not built yet, and no dates set:

• Growfinch’s own AI agents, Scout, Writer, Outreach and Analyst, described on the home page.
• Members with roles per business, so a client or an assistant sees only their business.
• One-click approval of a week of queued posts.
• Daily and weekly email reports for each business.
• TikTok, Threads, Bluesky and LinkedIn company pages.
• Cost and return for each business.

Early access

Growfinch has been in early access on growfinch.com since 22 October 2026. Sign-in is by invitation; everyone else can join the list on this page, and we’re onboarding teams in small groups. Early access is free, and if paid plans come, members are told before any charge. It’s built for agencies and for owners of several businesses.

Contact

Email support@growfinch.com about Growfinch, early access or your data. The privacy notice sets out what Growfinch collects, why, and your rights.